Ted Lasso is loving life after Richmond, with Jason Sudeikis starring in a football-themed advert alongside Lionel Messi, a sunny beach and cold beer.
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- Argentine icon forms part of advertising campaign
- Joined on screen by fictional football manager
- Set to star in commercial shown during Super Bowl
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WHAT HAPPENED?
Eight-time Ballon d’Or winner Messi is preparing to grace Super Bowl screens, having teamed up with Michelob ULTRA for a campaign that will see him star in a commercial that costs $14 million (£11m) for 60 seconds of air time.
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THE BIGGER PICTURE
Teaser videos continue to be dropped ahead of the self-proclaimed ‘Greatest Show on Turf’ – which will play out at Allegiant Stadium in Las Vegas on February 11 when the San Francisco 49ers and defending champion Kansas City Chiefs lock horns – and Messi remains front and centre in those.
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WHAT LASSO SAID ABOUT MESSI
His latest promotion sees the Argentine icon team up with Sudeikis as the popular Ted Lasso character is brought out of apparent retirement – following his exploits in English football – to watch Messi running rings around holiday makers on the beach. Sudeikis boldly claims “I’m gonna get out there”, before quickly retracting that statement and saying “Nah, I’m not gonna get out there” as he opts to remain as an interested observer with chilled beer in hand.
